Everyday Expert Insights
Sandra Acham, Founder of Ulumous LLC, hosts Everyday Expert Insights. Each episode features down to earth professionals sharing their experiences using brand marketing to stand out. Whether you're launching a business, rebooting your company, or simply want insider wisdom from people who’ve been in your shoes, this podcast shares practical insights you can put to work.
Everyday Expert Insights
Storytelling Through Poetry, Novels, & Film with Michael Finn
What do poems, novels, and films have in common with marketing writing? They all tell a story. In this episode of Everyday Expert Insights, digital marketer Michael Finn unpacks how businesses can infuse storytelling into their marketing writing to capture their customers’ attention.
Listen in as he teaches us tangible ways to improve our marketing and communications through the power of telling a great story.
Important Sections:
- (0:18) Applying Storytelling Structure to Marketing and Communications
- (1:26) Does AI Belong in the Creative Process?
- (4:03) Infusing Storytelling Into Your Marketing Writing
- (12:04) Should You Hire a Marketing Agency For Your Business?
- (15:43) Three Tips to Uplevel Your Writing